We use your information to: deliver the products you purchase and provide access to downloads; process payments and confirm orders; send transactional emails (such as receipts and access links); send newsletters, updates, and promotions where you have opted in; send text messages where you have expressly opted in (see "Text Messages (SMS)" below); respond to your questions; improve our website and products; and comply with our legal obligations.

Payments are processed by a third-party payment processor (e.g., Stripe), which collects and handles your payment information under its own privacy and security practices. We receive confirmation of your purchase and limited order details, but not your full card information.

By providing your email or making a purchase, you consent to receive electronic communications from us. You can unsubscribe from marketing emails at any time using the "unsubscribe" link in any email. We may still send non-promotional messages related to your account or purchases.

If you provide your mobile number and check the SMS consent box at checkout (or on a sign-up form), we may send you text messages such as order details and occasional helpful reminders. Consent to receive texts is not a condition of purchase. Message frequency varies, and message and data rates may apply. You can opt out at any time by replying STOP to any text. We keep a record of your consent, and we never sell or share your mobile number for others' marketing.

Our website and store platform may use cookies and similar technologies to operate the site, remember your preferences, and understand how the site is used. You can control cookies through your browser settings; disabling them may affect how the site functions.

We do not sell your personal information. We share it only with the service providers that help us run our business such as our payment processor, our store and email platform (e.g., Systeme.io), our SMS provider (if and when we send texts), and analytics providers, and only as needed to perform their services. We may also disclose information where required by law, or in connection with a sale or transfer of our business. If you message us on Instagram or Facebook (for example, by commenting a keyword to receive a free guide), we use a messaging-automation provider (ManyChat) that processes your username and message content through Meta's platforms in order to send you what you requested; Meta's own privacy policy also applies to those platforms.

We take reasonable measures to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Depending on where you live (for example, the EEA or UK under GDPR, or California under the CCPA/CPRA), you may have the right to access, correct, delete, or restrict the use of your personal information, and to opt out of marketing. To exercise any of these rights, contact us at hello@serenite.group.

Our website and products are intended for adults purchasing on behalf of their families. They are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us so we can delete it.

We operate from the United States. If you access our website or purchase from outside the U.S., you understand your information will be processed in the United States.

We may update this Policy from time to time. The "Last Updated" date above reflects the most recent version, and your continued use of our website or products after changes take effect constitutes acceptance.